Skechers, the Manhattan Beach-based global footwear company, purchased not one, but two slots of ad time for the Super Bowl.
The website http://www.superbowl-commercials.org/ reports Skechers paid nearly $8 million for the two ad spaces.
The first ad touted the company's new GOrun2 shoe. The second commercial was more in line with fashion and comfort with Joe Montana and Ronnie Lott appearing in it to highlight Skechers relaxed fit shoes with a roomy toe area and memory foam insole.
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