So Right So Smart Documentary (TSBLA, SBBEC and City of El Segundo event)

Cost:  Free

Narrated by Daryl Hannah

As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes – corporations – are being asked by customers to take the lead. Those ahead of the curve already realize that there is a way for industry to permanently coexist with its environment, fitting into natural systems is smarter than trying to control them and that sustainability is the most expansive profit frontier yet to be explored.

 So Right So Smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change provide hopeful models for the larger business community and other institutions.

The primary focus of the film is a behind-the-scenes look at the transformation of Interface Inc., a global carpet manufacturer led by Ray Anderson, one of the early pioneers of green business practices. In 1994, Anderson read Paul Hawken's The Ecology of Commerce and had an epiphany: the planet was in crisis and his business was contributing to the problem. Since then, Anderson has spearheaded an often-challenging effort to transform Interface to a "restorative enterprise," and has become an inspiration to other businesses. Working with heart and commitment, Interface surrounded itself with some of the top experts in sustainability to educate and hold the company accountable.

The film includes shorter profiles of several companies who started out with a commitment to green business practices: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery. Prominent environmental authors and business experts share their experiences and insights, including Paul Hawken, John Picard, David Suzuki, Janine Benyus, Mona Amodeo, Jonathan Lash, and Hunter and Amory Lovins.

George Bandy (VP of Sustainable Strategy for InterfaceFLOR) will be available for Q&A afterward and professionals will earn one Continuing Education Unit (CEU) for attending. To view the trailer, visit http://www.magicwig.com/whatwedo/documentary/trailer.html.  Kindly RSVP to transitionsouthbayla@gmail.com to reserve your seat.