The North Face announced an eleven-city Role Models Speaker Series tour in partnership with REI (Recreational Equipment, Inc.), designed to give parents the advice and inspiration they need to get outside and active with their kids. Top athlete parents from The North Face will travel to select The North Face and REI stores in the summer months to share their first-hand experiences getting outside with their own kids, as well as challenges, tips and guides for parents with children of all ages.
WHAT: The North Face and REI Role Models Speaker Series will be a two-day event, including a one-hour athlete presentation in-store on Friday followed by “Getting Outside with Kids” days for the whole family on Saturday in local parks. The Saturday events will include a guided hike or walk, a trail mix station, and clinics on the 10 essentials you need in your backpack and how to set up a tent. Each of The North Face athlete parents has their own unique perspective and incredible stories to tell.
