Community Corner

Giving Back: Wpromote Staff Clean the Beach

Employees from the El Segundo company collect trash in Manhattan Beach, partnering with Heal the Bay and Manhattan Stitching Company.

A new inititative brought Wpromote staffers to Manhattan Beach to collect trash along the shore near Rosecrans Avenue last Wednesday.

Clad in white T-shirts donted by Manhattan Stitching Company, the employees spread out over the sand, scrutinizing it for trash to pick up, record on a Cleanup Data Card and then dump into a white Heal the Bay trash collection bag.

Why were they there?

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"The results of an internal company survey indicated that environmental causes were very important to the majority of wPromote employees," said Maria Sass, Wpromote pubic relations manager and Wprovide committee chair. "Heal The Bay, a local 501 (c)(3) non-profit who works relentlessly to make SoCal's coastal waters and watersheds safe, healthy and clean, was the perfect fit.”

Wprovide is Wpromote's new initiative to host or participate in one philanthropic event per month. About 15 percent of Wpromote staff live in Manhattan Beach and many helped collect trash on the beach.

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Wpromote's roots extend further into MB. Founder/CEO Michael Mothner is a Mira Costa High graduate and MB native and works with childhood friends and Mira Costa grads Michael Block, vice president of client services, and Mike Stone, vice president of sales and strategy.

Wpromote, an online advertising company, is based in El Segundo and has about 75 employees. Mothner founded the company in 2001 out of his dorm room at Dartmouth College.


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